All about Bus Graphics

Published: 23rd November 2011
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Do we even need to say it? Bus graphics will make your bus look great. Though many consider buses – behemoths of the road – as both a blessing a curse: a blessing to advocates of public transportation and a curse to motorists who are madly trying to beat the rush hour, these vehicles are here to stay. Now of course for bus owners, the competition nowadays is not so much about getting the most passengers. But rather having the best graphics or the best displays. Marketers and advertisers in particular are keen on using the “space” to promote specific products and services. And this is actually where bus operators turn a profit, at least beyond what they are earning from bus fares.
Evolution of bus graphics
From rudimentary paint jobs and stickers, bus graphics have steadily improved over the years thanks to new technologies in digital graphic design. Nowadays, it is quite possible to have great looking graphics that can be installed on any type of vehicle. For buses, the need to be aesthetically pleasing is there given the recent boom of outdoor or mobile advertising. And this is why many online printing companies try to capitalize on different forms of vehicle wrapping such as van wraps, bus wraps, truck wraps and so on.
With regards to bus graphics, manufacturers or printers must make sure that the wrap conforms to the shapes and contours of the vehicle. Creatively speaking, the broad sides of buses offer ample space and a really good artist with exceptional skills can create magic with this type of canvas.
The future of bus graphics
Bus graphics will make a bus look great. Buses, behemoths of the road are both a blessing and a curse. Blessing to the people sitting inside them as they sail through traffic in a big vehicle, sitting in air-conditioned comfort and listening to music, reading books or watching movies on their portable computers, not having to worry a bit about driving. The good old driver will handle that. And they are a curse to the people outside, their big presence blocking the way of motorists in their little cars honking madly, fighting the rush hour, wanting badly to get to home or the office but the truth is, all these people would rather wish they were in the bus! Especially if it happens to be a sharp looking bus with cool graphics. More and more people are moving on to public transport as population density increases and gas prices rise.
Bus graphics used to be simple rudimentary paint jobs or stickers in the earlier days, but these days with the technology of digital graphic design, it is possible to print great looking graphics that can go on the sides of buses. All vehicles manufactured, buses or otherwise have to satisfy their utilitarian value and they also have to look aesthetically appealing as much as possible. The manufactured shapes and contours of a bus are pretty much unchangeable, but the graphics can be played around with and there is a lot you can do with that. The broad sides of buses offer ample space and an artist with good skills can create magic with this space.
You might have seen quite a lot of vehicles with good cool graphic designs on them. And while some believe that these are all painted, most are actually printed stickers. It is not as bad as it sounds though. In fact, some actually prefer the latter over the former as stickers or wraps cause less damage to the vehicle and are not as expensive to apply unlike paint or decals. In terms of users, many marketers and advertisers have actually put out ads of consumer goods, automobiles, movies, and more on the surfaces of vehicles.
For those who are planning on having their buses enhanced using bus graphics, try to go for a service that takes a minimum amount of time and effort. Instead of a custom paint job why not try painted vinyl stickers? Not only are these fast and easy enough to apply, there is practically no wait time, allowing you to change graphics any time you want.
They can’t all be painted, they are printed stickers. Some of the most common of this sort of graphics are bus graphics. Private users usually carry the colors of their company but public buses can generate good revenue by renting out the broad sides of buses as advertising. All kinds of companies put their advertisements here – consumer goods, automobiles, retail outlets advertising offers and sales, movies theaters about movies and a lot more.
To have bus graphics on a bus, you cannot take a bus to a studio for three days and get a paint job done on it. Buses are expensive and bus owners are keen to recover the money by having the bus running for maximum amount of time. Every time the bus stands still, it is not earning money. So the graphics have to be put on fast with minimum downtime. And the best way to do this is through printed vinyl stickers. They are fast and easy to apply and can be replaced soon with another company’s graphics.
Bus graphics are designed using the latest graphic design software. They have to wrap around the features of the bus – windows, glasses, doors, etc. and there can be some variation based on the type of bus. The printed vinyl stickers have to be quite large and they are printed on specialized printing machines.


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